Objective

Himalayan livelihoods with sustainability through minable viable products and a streamlined value chain focused on bringing Uttarakhand’s artisan made handicrafts, organically grown food products, herbal tisane blends (Himalayan flowers and single-origin herbs), green tea and black tea,organically grown grains and watermill flours with the emphasis on quality standards and chemical-free and less mechanized processing, TARE, Tirambhapur Askote Raj Ecosystem Pvt. Ltd., a for-profit social enterprise (Private limited org) in Pithoragarh,Uttarakhand,India, builds a 52-week revenue model ecosystem annually for the farmers and women self-help groups.

Every project of ours helps in the livelihood of a villager and they bring good health through quality produce to the consumer. TARE also works on rural entrepreneurship by handholding local entrepreneurs.

TARE, also works on ecotourism and sustainable livelihoods with renewable energy,has always envisioned absorbing the compilation of heritage, architecture, faith, beliefs and traditions of different ethnic tribes and communities living in the remote part of Uttarakhand. This place is called Pithoragarh and is strikingly important in history because it has paved the path of the Kailash Mansarovar yatra route for centuries.

We are grateful to the organisation Mastermatics which came forward to help us build a digital space with their expertise with a vision to connect all the dots of different livelihoods by different communities, build storyboard,conserve the diminishing crafts and artisans and showcase into a one frame of access for locals and also people around the globe . Pithoragarh is the himalayan region’s district in the state of Uttarakhand in India and has immense potential in terms of skill set of artisan handicrafts, woolen knits, hand knotted and hand woven carpets, herbs, plant based butter “chyura” and the candles & cold processed soaps made by rural women, traditional musical instruments, wooden handmade festival masks, traditional aipan artwork and more -the list is endless.

Pithoragarh also has a distinctive style of making different baskets called Doka. The art of Hilljatra mukhotas (masks) is also worth mentioning.The Shaukas(Bhotia communities ) use their own and Tibetan knitting art form to decorate mattresses(carpets) known as Dans. In these woolen goods we find the influence of the Kumaoni and Tibetan styles.

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